Project information
- Brief: Within BlueHat company - Work on the branding and communication of the new collections at @harveynicholsriyad. It is a luxury international department store offering designer clothes, cosmetics, accessories and more.
- Category: Social Media
- Project date: July 2021
Harvey Nichols
Summer line : The client wanted their line to reflect the shine of the season, so we worked to bring the concept to life through the slogan: Let Your Summer Glow. The store was decorated with floral designs and decals on the floor and item racks. The goal of the digital content was to reflect the fresh, jungle vibes of the collection, as well as to encourage consumers browsing online to come to the store, grab their personalized bags and experience the collection for themselves!
Homeware collection : features various home accessories from different niche brands all over the world. Each brand tells a unique story which will be highlighted for the customers at the pop up. "Combining soothing pastel dusty pink, beige and light navy the palette takes a toned down and minimal direction. The graphic elements focus on basic geometric shapes and arches coming together in a minimal and modern composition." - BlueHat